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Systemair, a ventilation company, partnered with True Digital Communications to help increase the engagement of their newsletters and establish them as a leader among HVAC contractors and engineers.
Even though Systemair's newsletters had a slightly above average open rate for their industry, True saw the opportunity to implement optimizations to enhance engagement.
True established a regular monthly newsletter cadence so Systemair’s target audience would receive curated content that connected them with education and information on the latest HVAC industry trends.
As part of a go-to-market strategy for a new building product, True created a microsite and marketing campaign to support the product launch. See the results.
