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Systemair, a ventilation company, partnered with True Digital Communications to help increase the engagement of their newsletters and establish them as a leader among HVAC contractors and engineers.
Even though Systemair's newsletters had a slightly above average open rate for their industry, True saw the opportunity to implement optimizations to enhance engagement.
True established a regular monthly newsletter cadence so Systemair’s target audience would receive curated content that connected them with education and information on the latest HVAC industry trends.
See how True leveraged regional content to fuel an account-based advertising campaign for FlowGuard Gold CPVC.
