In almost every industry that it’s woven into, Artificial Intelligence (AI) has been making a positive impact. AI is a collection of technologies that have the capability to learn, perform, and act through an almost human level of logic. With digital marketing, AI is most often used to collect customer insights and analyze that data to look for trends. Given how transformative of a technology AI has been to the digital marketing industry, all kinds of brands have been leveraging it in a variety of applications. Join us as we breakdown popular uses for AI in marketing and where the technology could go in 2023.
Before we dive into some of the popular use cases on AI, it’s important to address a common misconception. AI in digital marketing isn’t coming for anyone’s job. Even though technology can enhance a variety of marketing tasks, it can’t replace the people behind them. Think of AI as a tool that you can use to make marketing tasks easier or more efficient. For example, there are AI content generation tools to improve your writing process. While these kinds of tools can’t beat an experienced content writer on creating a full-length blog post, they can be great tool for brainstorming new topic ideas or ways to talk about your brand message.
One of the great aspects of AI in digital marketing is that there are a variety of use applications that can make a real difference for your brand. While AI might seem a little overwhelming at first, many of the popular uses are relatively easy to incorporate into your existing marketing strategy. Let’s look at some of the ways brands can start using AI to their advantage.
Since AI is a technology that is rapidly evolving, it’s important to do our best to look ahead to what the next year could bring. For starters, many industry experts consider augmented reality to be the new frontier of AI in digital marketing. With augmented reality, AI uses software to overlay digital images over your surroundings. If you’re a building products brand, think about the potential of allowing customers to see what your products look like in or on their homes before they buy. The other AI trend to look out for in 2023 is target marketing insights. From analyzing data to website cookies, social media engagement, and more, AI can help you further refine your target audiences and even handle some of the more tedious aspects of the sales funnel like lead scoring.
Many brands that use AI to boost their marketing think of the technology as a partner. It’s a notion that resonates at True since that’s the approach we take with our clients. If you’re ready to make your marketing reach its full potential, contact our team to learn more about how Team True can help.
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