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December 30, 2022

4 Ways AI Can Boost Digital Marketing

In almost every industry that it’s woven into, Artificial Intelligence (AI) has been making a positive impact. AI is a collection of technologies that have the capability to learn, perform, and act through an almost human level of logic. With digital marketing, AI is most often used to collect customer insights and analyze that data to look for trends. Given how transformative of a technology AI has been to the digital marketing industry, all kinds of brands have been leveraging it in a variety of applications. Join us as we breakdown popular uses for AI in marketing and where the technology could go in 2023.

AI is Meant to Enhance Your Daily Tasks

Before we dive into some of the popular use cases on AI, it’s important to address a common misconception. AI in digital marketing isn’t coming for anyone’s job. Even though technology can enhance a variety of marketing tasks, it can’t replace the people behind them. Think of AI as a tool that you can use to make marketing tasks easier or more efficient. For example, there are AI content generation tools to improve your writing process. While these kinds of tools can’t beat an experienced content writer on creating a full-length blog post, they can be great tool for brainstorming new topic ideas or ways to talk about your brand message.  

4 Popular AI Use Cases in Digital Marketing That Could Help Your Brand

One of the great aspects of AI in digital marketing is that there are a variety of use applications that can make a real difference for your brand. While AI might seem a little overwhelming at first, many of the popular uses are relatively easy to incorporate into your existing marketing strategy. Let’s look at some of the ways brands can start using AI to their advantage.

  • Personalization: With AI, you can personalize marketing messages on the individual level to potential customers with tools like H20.ai. If you already have a database of customer information, AI can help you create personalized messages. If you’re a brand that sells housewrap for example, think about how much more engaging an email would be if it included a product that customer was interested in.
  • Content Generation: As we hinted above, AI can make your content creation process more efficient. Even though the heart of writing content is human creativity, AI can be used to take some of the pressure off the process. For example, let’s say you’re trying to optimize a webpage for SEO. An AI tool could help you brainstorm headlines that include target keywords. In fact, AI content writing tools like Jasper have these features built into their platform.
  • AI Boosted PPC Ads: AI is often used for helping brands make the most out of their ads on Google. With AI, your brand could take advantage of smart bidding and price optimization strategies to help your paid budget go further. This technology can also help brands monitor their ads, making it easier for smaller marketing teams to run more ad campaigns. Google even has their own form this technology called Automated Bidding.
  • Chatbots: One of the easiest ways to integrate AI into your marketing strategy is with chat bot tools like Sprinklr. If your brand sells or features products on a website, a chatbot makes it easier for visitors to find what they need. As time passes with a chatbot up and running, AI can learn from the interactions it has with website visitors to provide even more value such as compiling a list of common questions people asked.

Where is AI in Digital Marketing Going in 2023?

Since AI is a technology that is rapidly evolving, it’s important to do our best to look ahead to what the next year could bring. For starters, many industry experts consider augmented reality to be the new frontier of AI in digital marketing. With augmented reality, AI uses software to overlay digital images over your surroundings. If you’re a building products brand, think about the potential of allowing customers to see what your products look like in or on their homes before they buy. The other AI trend to look out for in 2023 is target marketing insights. From analyzing data to website cookies, social media engagement, and more, AI can help you further refine your target audiences and even handle some of the more tedious aspects of the sales funnel like lead scoring.  

Reach Your Marketing Goals Next Year with True

Many brands that use AI to boost their marketing think of the technology as a partner. It’s a notion that resonates at True since that’s the approach we take with our clients. If you’re ready to make your marketing reach its full potential, contact our team to learn more about how Team True can help.

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