Artificial Intelligence (AI) is everywhere, and it seems to have no signs of slowing its growth. Individuals use it daily for creating custom workout routines and recipes to repurpose leftover food, and we’ve even seen it implemented into agriculture.
With the knowledge that it’s ever-growing in its uses, we need to look at AI in digital marketing for B2B brands.
While it’s considered unwise to let AI platforms do all the heavy lifting for you when it comes to digital marketing, it’s a great tool for ideation. Generative AI platforms like ChatGPT can aid B2B brands with:
An example of a brand leveraging AI comes from Trust Insights. Rather than transcribing each episode manually, the team uses AI to transcribe their podcast and summarize the show notes.
Of course, good things always come with obstacles to overcome.
One of the greatest challenges to AI integration for a B2B brand is the implementation. Without knowing, you may unintentionally introduce bias into the platform. This bias can easily affect your targeting, resulting in misdirecting your efforts and missing a sizable portion of your market. And because the platform only knows what you feed it, you may accidentally leave out information or enter irrelevant data, leading to skewed results.
Another issue is the possibility of receiving incorrect data from the service, referred to as hallucination. AI platforms are only refreshed every so often, so your service of choice could be operating on an older, outdated version.
There are also—understandably—concerns about privacy. AI services such as ChatGPT have data gathering as part of their terms of service to use for learning and growth. This means that whatever data you enter into your prompt will forever live on in the program’s database.
And—to avoid unnecessary issues with data and strategy—be sure you’re using the most current version of the platform and be thorough in your prompt creation.
While there is no universal way to judge the success AI has provided for your brand (yet), there are some measures you can put into place to access relevancy:
AI has virtually unfathomable potential, but there’s plenty still a lot of risk. Navigating this complex terrain requires expertise in strategy, research and even digital morality.
As you venture deeper into the space of AI in digital marketing, consider True as your trusted partner. Our commitment to transparency, paired with an understanding of the challenges and opportunities AI presents, makes us a valuable ally in your journey toward achieving success. Embrace the future with confidence, knowing that True Digital is here to help elevate your brand through strategic and impactful marketing efforts.
Learn more about how True can build a partnership with you by getting in contact with us.
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