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Digital Strategy
October 14, 2022

Improving SEO to Boost Your Brand’s Reach

Does your building products brand want to get on page one of Google Search Results? We’re here to shed some light on how potential customers can find your brand on the internet, and it starts with search engines. Search engine optimization (SEO) is a powerful tool that can make it easier for your target audience to find your brand online.  

Since SEO is always evolving, it can feel a little intimidating to tackle, while balancing all the other aspects of a marketing strategy. The good news is that getting started with SEO doesn’t have to be challenging. Join Team True as we break down how to get started with SEO and the benefits it can bring to your brand.  

What is SEO and Why Is It Important for Your Brand?

SEO is the process of increasing the organic online search visibility of your brand. When more people see your website in the search results, it drives more traffic to the website, which often correlates with sales. To break down SEO even further, let’s put ourselves in the customer’s shoes for a moment.  

When you search something on Google, there are only ten spots on the first page of the search results. Think about the last couple times you’ve used Google – did you click to the second page of the search results? It’s very often that you don’t because Google is designed to give users the most relevant results based on what they’re searching.  

This is why SEO is so important for your business. It not only gives you the opportunity to answer questions that your target audience has, but you can also show up as a potential solution for their search.  

How to Get Your Brand Started with SEO

A great first step with SEO is to explore the types of searches your target audience is doing. This is the beginning of “keyword research” – identifying the phrases that people use to find the product or service your brand offers. For example, if you’re a building products brand that specializes in home exteriors, dealers, homeowners and pros who could be interested in your products might search terms like “durable home siding” or “best clay roofing options”. .  

To improve your brand’s reach, you could create content that includes that keyword example. In turn, this would increase the possibility of dealers seeing your brand when they’re searching for answers. It’s important to note that keywords need to be strategically placed into content that makes it sound natural, while still providing the core term that search engines are ranking in the algorithm.

Taking Time to Build Backlinks

Another core strategic pillar of SEO is building backlinks to improve the credibility of the information being offered to your target audience. Backlinks are elements of a website that link back to reliable resources. For example, if you’re talking about the latest industry trends on your website, linking back to the source will boost your credibility among search engines.  

Search engines, like Google, take backlinks into account when deciding which websites to list on the first page results. You can start the process of backlinking by researching the publication leaders of your industry and following content topics that are relevant to your brand. Then when a new piece of content is written, you can review those sources and see if there are any connections that can be made.  

Content Creation is Critical to SEO Success

Content creation is where all the prep work we talked about above comes into play. Every piece of content is an opportunity to use strategic keywords to build authority, awareness, and engagement with your target audience. If your brand is just getting started with SEO, optimizing existing content on your website is a good place to start. Other areas that offer SEO opportunities are:

  • Blog posts
  • New landing pages
  • Video content
  • Social media posts
  • Case studies  

If you’re wondering what mix of content creation is the best to reach your brand’s SEO goals, a digital marketing agency with building products expertise like True Digital Communications can help streamline the process. With professional Digital and Content teams collaborating with your brand to improve SEO reach, we can help make your marketing goals a reality. Get in touch with Team True to discover how we can help get an SEO program that drives results off the ground for your brand.


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