Building Products: 2026 Trends, Financial Outlook, & Marketing Priorities
One-sheeter
Costs remain tight, demand is uneven, and how brands show up matters more than ever. We surveyed building products industry leaders to uncover what’s ahead—from economic pressures and growth expectations to where marketing budgets, digital strategies, and trust-building efforts are focused. These insights reveal how companies are preparing to succeed in a year defined by adjustment, focus, and growth.
