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Let’s talk about your copy. Search, display, social, email, landing page – doesn’t matter. First of all, I’m sure it’s great. Your copywriter knows the audience
You may have noticed the new Cohort Analysis report in Google Analytics recently. Most of our clients have access to the new feature, but it looks like Google i
In November, Facebook eliminated “like-gates,” the practice of requiring users to “like” a page in order to participate in a contest or access exclusive content
Knowing how to click the green icon and open Excel is one thing. But sorting, tagging and synthesizing data to deliver real insight that affects strategy – well
We are pleased to announce a milestone in our business and value for our clients. True is now managing more than $1 million in digital advertising programs incl
Remember the days when we judged marketing campaigns based on impressions, circulation and audience viewership numbers? Yes, I’m that old, and wow, we really ha
At SMX Advanced last week there was a lot of discussion about SEO and SEM best practices. The two topics were divided into separate session tracks; casual conve
Reflecting back to last week when I was on vacation, I really thought I would keep my iPhone usage to a minimum. At least that's what I told myself before I lef
I’m often asked by other communications friends what digital marketing tools I’d recommend for them. It’s a fair question. I do work for a very good digital mar
