Our client needed a way to showcase their railing solutions to builders for commercial multi-family home projects without lugging around cumbersome physical samples. They also wanted a way to show sales prospects the craftsmanship and endless possibilities their products offer during the initial sales process.
Team True recognized the opportunity to help our client by creating a digital branded sales experience to help the sales team stand out from competitors. Plus, we recognized the need to capture leads during the sales process for easy follow-ups and sharing of collateral materials.
True developed an app enabling prospects to instantly customize products on a virtual multi-family home building. The experience helps sales prospects visualize what their project could look like if they used our client’s products. This app gave the client an interactive way to help their customers envision custom railing designs.
Learn how True leveraged educational-style content, including trends, projects, sales strategies, industry news, and production solutions, to appeal to Boral's vast audiences.