Envision Outdoor Living Success Story

Driving Organic Traffic with SEO Focused Content

Challenge

Envision Outdoor Living, manufacturer of composite decking and Fairway railing, was looking for ways to increase its organic rankings for core keywords. While a regular blogging cadence was already in place, they wanted a content strategy that improved their SEO presence to boost their recognition with core audiences. By ranking higher for core keywords, more homeowners and pros would learn how unique Envision products are.

Opportunity

The True Digital Communication team revamped the existing blog strategy into an SEO focused approach. There was an opportunity to include targeted keyword research, text length, and implementing trending industry topics into the content development. This new strategy would not only help Envision rank higher for key search terms, but drive brand awareness as well.

Approach

Considering the competitive SEO landscape of the outdoor living industry, True built a multi-level strategy for developing SEO-friendly content. While there is no question Envision Outdoor Living products are high quality, our strategy helped make it easier for homeowners and pros to find the brand.

The Results:

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The Results:

Achieved more traffic to the Envision website beginning February 2022.
33%
increase in organic clicks
31%
increase in website click-through-rate
26%
improvement on average search position
Capabilities Utilized:
Content Marketing
SEO
Content Development
Content Strategy

Challenge

Opportunity

Approach

The Results:

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Capabilities Utilized:
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