Envision Outdoor Living Products
Envision Outdoor Living Products produces some of the industry’s most beautiful and durable composite decking materials; however, the industry is saturated with older, high-profile names. Envision sought to increase brand recognition to keep the company’s products top-of-mind with dealers and pros as well as ensure that potential customers distinguish the far-reaching benefits of Envision’s proprietary technology.
True zeroed-in on two PR goals: Keep the Envision name in front of target audiences and generate resource-focused contributions to elevate Envision’s status as an industry expert. We worked with Envision to identify relevant product and news opportunities to ensure a steady stream of placements, while crafting and executing a content plan centered on trending industry topics for contributed content opportunities and subject matter expert interviews.
Over the past few years of the PR campaign, earned media coverage of Envision, its products, and its team members has increased dramatically.
in front of customers and potential customers
from industry editors.
of 2023 trade media coverage
audience exposure
