Essendis is a comprehensive cybersecurity company that utilizes cloud engineering and theory to deliver the best solutions for its clients. Founded in 2012, the tech startup was in a new growth phase and needed its online presence to better align with its brand and services, while speaking to potential customers in a meaningful way. Essendis contacted True Digital to assist with developing the company’s online strategy, starting with its website.
With expertise in branding and digital content strategy, the True team was able to identify key components of the website relaunch that would address the needs of the growing business. True looked to content strategy, SEO research, and overall website structure as a means to create the brand image Essendis embodies.
In close collaboration with company executives and a web developer and designer, True Digital identified key target audiences, a new sitemap, content strategy and all new content to not only establish a new look and feel, but communicate and address the needs of the business and target audiences. The new branding and content showcased Essendis’ expertise and experience while improving the user experience and the site’s search engine optimization.