Malco Automotive Success Story

Learning How Content and Digital Marketing Efforts Can Create Business Opportunities.

Challenge

Malco Automotive, a high-quality car-detailing products manufacturer, aimed to better understand its digital footprint and e-commerce efforts compared to its competitors. Malco partnered with True to uncover insights that would inform a go-to-market strategy and help them leverage new opportunities to secure B2B and DTC sales.

Opportunity

Malco needed to reach their audiences further through online and e-commerce efforts. Compared to its competitors, Malco struggled with widespread brand recognition and looked to True for recommendations on how to improve their overall online presence.

Approach

True performed a Digital DNA and Content Audit that analyzed Malco’s and its competitors online positioning. Our digital team analyzed website performance data, performed a technical SEO audit, conducted keyword research, and assessed paid advertising efforts that highlighted areas of improvement and potential opportunities. The content team evaluated the branding, messaging, and user experience design among the website and social media channels of Malco and seven of its competitors.  

Based on our findings, True developed a well-informed strategy and marketing recommendations to enhance Malco’s digital marketing efforts.

The Results:

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The Results:

Identify 8 opportunities
to better optimize product pages for SEO
Suggest informed tactics
to boost Malco’s paid advertising efforts
Recommend a brand strategy
that sets Malco Automotive apart from its competitors
Define a niche audience
to develop benefits-focused messaging that carries them through the purchasing process
Capabilities Utilized:
Content Audit
Digital Audit
SEO
Competitive Research

Challenge

Opportunity

Approach

The Results:

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Capabilities Utilized:
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