Malco Automotive, a high-quality car-detailing products manufacturer, aimed to better understand its digital footprint and e-commerce efforts compared to its competitors. Malco partnered with True to uncover insights that would inform a go-to-market strategy and help them leverage new opportunities to secure B2B and DTC sales.
Malco needed to reach their audiences further through online and e-commerce efforts. Compared to its competitors, Malco struggled with widespread brand recognition and looked to True for recommendations on how to improve their overall online presence.
True performed a Digital DNA and Content Audit that analyzed Malco’s and its competitors online positioning. Our digital team analyzed website performance data, performed a technical SEO audit, conducted keyword research, and assessed paid advertising efforts that highlighted areas of improvement and potential opportunities. The content team evaluated the branding, messaging, and user experience design among the website and social media channels of Malco and seven of its competitors.
Based on our findings, True developed a well-informed strategy and marketing recommendations to enhance Malco’s digital marketing efforts.