Building a Sustainable Brand Presence

Solidia Technologies

Challenge

Solidia Technologies is a technology provider and manufacturer of low-carbon cement and concrete solutions. Founded in 2011, the technology startup was in a new growth phase and needed its brand presence to better align with its missions and services, while providing the right messaging. 

Opportunity

Prior to working with True, marketing efforts had lapsed and the existing web presence was outdated and lacked content. The True team was able to identify several solutions to reestablish the brand and provide clear messaging direction.  

Approach

After completing our AMMO Workshop, True developed key target audiences, messaging, a fresh sitemap, and an all-new content strategy. The revamped branding and content highlighted Solidia’s expertise and proven technologies, creating points of engagement with customers, investors, and media.

The Results:

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The Results:

Within six months of launching the website:
10K+
New Website Visitors
Increased Brand Familiarity
Utilizing Branded Search Terms
85 Conversions
Via Form Submissions
12.54% CTR
Product Pages Among Top 5 Most-Clicked Pages
Capabilities Utilized:
Branding
Content Development
Website Development
SEO

Challenge

Opportunity

Approach

The Results:

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Capabilities Utilized:
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