Solidia Technologies is a technology provider and manufacturer of low-carbon cement and concrete solutions. Founded in 2011, the technology startup was in a new growth phase and needed its brand presence to better align with its missions and services, while providing the right messaging.
Prior to working with True, marketing efforts had lapsed and the existing web presence was outdated and lacked content. The True team was able to identify several solutions to reestablish the brand and provide clear messaging direction.
After completing our AMMO Workshop, True developed key target audiences, messaging, a fresh sitemap, and an all-new content strategy. The revamped branding and content highlighted Solidia’s expertise and proven technologies, creating points of engagement with customers, investors, and media.
As part of a go-to-market strategy for a new building product, True created a microsite and marketing campaign to support the product launch. See the results.
