If you think TikTok is just for teens, think again! On this short-video app, users share music and sounds (can be original) to create content. Although TikTok is mainly known for its dances and music, it’s quickly become a place for education, demonstration, inspiration, and idea-sharing. Since its inception in 2016, TikTok has become the sixth largest social network and has been downloaded more than 1.65 billion times, surpassed Google in website visits last year, and beat YouTube in video views. As a result, more and more businesses are debating if this is the right platform to connect consumers with their brands with content that may seem a bit untraditional.
Before jumping headfirst into rolling out a strategy and creating a TikTok channel for your business, there are some points to research first. In the “Discover” tab of the app, search for topics that are relevant to your business and see how many results come up. If it’s popular, you’ll want to look at what type of comments and engagement pop up.
If you don’t see many people talking about your specific topic or business, think about why that is? It could be the perfect opportunity for you to position your company as a leader or influencer in your field.
Even though TikTok users love original content, you don’t have to think of the next big trend to go viral. Some of the most engaging TikTok videos replicate or put a twist on a current trend. You could recreate a trend and incorporate your business messaging into the video. You never know, your account and video could go viral! As a contractor or builder, you can show off your skills and have a trendy song in the background or replicate it to your audience.
According to Hubspot, TikTok ads are powered by their own advertising platform and are a relatively new addition. However, you shouldn’t rule this out for your paid ad strategy. TikTok could be another way for you and your business to run in-feed ads, create branded hashtags and video effects. After all, finding new ways to get in front of your target audience can make a substantial difference.
If you think TikTok is a good fit for you to market your company, open up a TikTok for Small Business account. After you open up your account, TikTok will help you set up ads, position your ads to the correct audience using its unique algorithm, and give you tips on how to increase your engagement and follower count.
If you are hesitant about marketing to a new platform, it’s not too late to add it to your 2022 marketing plan. You can make it your goal to do the research, brainstorm content ideas, and follow trends.
If your business wants to kick off a TikTok strategy, True can help you. Get in contact with us today.
