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Internal Communications
PR & Media Relations
August 7, 2020

Worldcom Confidence Index: June Key Takeaways

One of the advantages True has by being a Worldcom Public Relations Group partner is direct access to the latest industry trends and research. The Worldcom Confidence Index (WCI) is a living study that uses artificial intelligence (AI) to discover what issues are top-of-mind for more than 54,000 CEO’s and CMO’s across the world.

An AI tool developed by Advanced Symbolics Inc., uses a patented method of building representative samples and then capturing information. This is incredibly valuable because it not only represents what leaders are talking about, rather than responses to questions, but also shows their confidence or concern in addressing each topic.

Some key insights from the June 2020 WCI:

  • Decline in confidence of leaders aged over 65 may be a forerunner for the severity of a potential economic crisis.
  • Leaders’ confidence in corporate image and brand reputation declined.
  • Confidence in using technology to collaborate and innovate saw the fourth largest fall. Perhaps this points to employees beginning to struggle with lack of face-to-face contact.

To compare your business concerns to other executives in your region, you can view the full June 2020 WCI Report.

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