One of the advantages True has by being a Worldcom Public Relations Group partner is direct access to the latest industry trends and research. The Worldcom Confidence Index (WCI) is a living study that uses artificial intelligence (AI) to discover what issues are top-of-mind for more than 54,000 CEO’s and CMO’s across the world.
An AI tool developed by Advanced Symbolics Inc., uses a patented method of building representative samples and then capturing information. This is incredibly valuable because it not only represents what leaders are talking about, rather than responses to questions, but also shows their confidence or concern in addressing each topic.
To compare your business concerns to other executives in your region, you can view the full June 2020 WCI Report.
The WCI found that employee-related topics represented five of the top seven issues on industry leaders’ minds.
Creating quality content tailored to your audience is a must and can establish a deeper connection between your customers and your brand.