According to HubSpot’s 2023 Social Media Marketing Report, short-form videos are set to be the most effective social media content this year. If you’ve been on YouTube, TikTok, or Instagram lately, you might have seen an increase in short-form video content. Since short-form videos are less than 60 seconds long, it’s easy for people to watch and share them with their network.
For marketers and brands, this growing trend is changing the paid advertising landscape. Let’s take a closer look at how your brand can use various social platforms to capitalize on this trend.
If your brand has a goal to boost awareness and visibility of your products or services, it may be beneficial to utilize TikTok short-form video ads to boost your reach. The platform has a massive user base of over 1 billion globally, and there’s a variety of influencers with their own tight-knit communities. TikTok Ads Manager, paired with its Marketing Partner Program, makes it easy for brands to make creative videos that speak to their audiences.
When starting TikTok video ads, we recommend choosing the in-feed display option. This gives your brand the chance to embed a video that will auto-play in your target audience’s For You feed. If you’ve ever used TikTok, you’re probably familiar with scrolling through this feed to see if the next video was better than the last. Best practices to keep in mind for this type of ad are:
Instagram says one of the best ways to reach people who don’t currently follow your brand is through Reels since 91% of the user base watch videos on the platform every week. Similarly, to Instagram Stories, Instagram Reel ads will take up the entire screen with a vertical video. It’s important to note that these ads will loop and allow viewers to like, comment, share, and save the video. To help your brand create the best Instagram Reel ad, aim to do the following:
Once you have a plan in place for how the video will look, you’ll also need to determine what the audience details are going to be. In the Meta Ads Manager, you can target who will see your ad based on geographic location, demographic information, and more. If you’re looking to optimize your paid budget and audience, an experienced digital advertising team can help.
YouTube Shorts are vertical videos that are 60 seconds or less and have their own section on the YouTube platform. Ads for YouTube Shorts play in-between videos and give your brand the opportunity to:
If your brand already has a YouTube channel and is looking to get into Shorts, it’s important to maintain a level of consistency. For example, you could keep the CTA the same and include a link to your website in the video description to help any returning target audience members recognize your brand.
True has a team of experts ready to help your brand get the most out of short video ads on social media platforms. From developing content strategy to video creation, execution or optimizing your budget, we’re here to make digital advertising simple. To learn more about how we can use short-form video ads to help reach your marketing goals, contact us today.
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