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Building Products
February 16, 2024

True Talks About World of Concrete

I just got back from the World of Concrete (WOC) trade show in Las Vegas. While I’m always looking for new products and services in the concrete/masonry industry, it was the fun, fresh marketing at the show that really caught my eye and grabbed the attention of all of Las Vegas, too.  

Give credit to DEWALT for unleashing the marketing power of the new Las Vegas Sphere to promote its new POWERSHIFT electrical system for concrete power tools. This category at WOC has always featured some of the best marketing, but DEWALT really raised the bar and was the talk of the show. Believe me it was impressive to see in person and later online.  

Eye-Catching Innovations from WOC

One of my favorite parts of any trade show is discovering new brands and products that are still making a name for themselves. Often, they’re solving a problem that others have ignored or just accepted as a challenge we all have to live with. Here are a several new products and innovations that caught my eye at WOC:

  • When details matter like exact measurements or precision leveling or even saving measurements and calculations, wouldn’t it be great to have a tool that could do all of that and more? Check out the new ROBBOX measuring tool products and prepare to be impressed with the technology and the user-friendly app that captures it all. And get ready: they’re adding their high-tech tools to drills and other hand tools, giving you vital intel where you need it most — in your hand, on the jobsite.
  • Not too big, not too small, but just right is how I’d describe the new surface protection for poured concrete offered by GoldiLox. While concrete flooring is curing, it needs protection as the building goes up around it. GoldiLox does just that: an easy to apply, breathable temporary barrier for polished or smooth concrete flooring that’s so much more effective than traditional solutions. Foot traffic, paint, welding and UV/weather are no problem for the GoldiLox barrier. Not to mention, it’s so much more effective than cardboard.
  • KNAACK storage units are found on jobsites everywhere, so they know the obstacles and challenges of construction sites. The new KNAACK Armoured Transport marries form and function with some smart innovations (it’s the wheels!). This highly mobile gang box/lock box is easy to maneuver across the jobsite to anywhere it needs to be, making life easier for workers who might be all over the jobsite throughout the workday.  

Innovation and Marketing for Building Products

It’s evident that innovation and creativity are thriving in the building products industry, and there’s no shortage of ingenuity on display.  

At True Digital Communications, we understand the importance of staying ahead in the digital landscape, which is why we’re dedicated to partnering with building industry brands. We want to help them (and you) enhance their online presence and reach new heights. And as we continue to navigate this dynamic world, one thing remains clear: The future of construction is as bright as the Las Vegas lights.

Ready to elevate your brand’s presence? Visit our Building Products page today to see how we can help you stand out in this competitive industry.

chris baldwin

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