The building industry is quickly realizing the benefits of digital marketing. If you’re not embracing it, you’re falling behind the competition. Online visualizers, virtual sales calls, product calculators, builder and dealer training and automated marketing are the new normal.
Multi-channel marketing is often a complex situation, managing multiple audiences, messaging hierarchies and purchase funnels. We can help you clearly see the best path to maximize your sales by reaching the right customers in the right places.
Some building products have exceptionally long buying cycles. That’s why it’s so important to engage audiences with trending content. Keeping potential customers aware of your brand will give you an edge over silent competitors when it’s time to buy.
Chris has 20+ years of building products experience, so do other True associates. We’d love to talk shop with you.
True's CVO, Chris Baldwin, shares his insights from World of Concrete 2024 and what's trending in the building product industry for this year.
Trade shows are a great opportunity to develop new leads and connect with your current customers – see how your sales team can help you execute this plan.