Building Products

Let’s Start With A Digital Foundation

The building industry is quickly realizing the benefits of digital marketing. If you’re not embracing it, you’re falling behind the competition. Online visualizers, virtual sales calls, product calculators, builder and dealer training and automated marketing are the new normal.

Know Your Audience

Multi-channel marketing is often a complex situation, managing multiple audiences, messaging hierarchies and purchase funnels. We can help you clearly see the best path to maximize your sales by reaching the right customers in the right places.

Nurturing Customer Relationships

Some building products have exceptionally long buying cycles. That’s why it’s so important to engage audiences with trending content. Keeping potential customers aware of your brand will give you an edge over silent competitors when it’s time to buy.

True’s Value In The Building Industry:

Brand Strategy
Marketing & Comms Strategy
Persona Development
Content Creation
Lead Generation
Marketing Automation
Social Platform Support
Website Branding
Tradeshow Support

Let Us Help

Chris has 20+ years of building products experience, so do other True associates. We’d love to talk shop with you.

Talk To Chris
Featured Brochure
Digital Know-How For The Trade

See how digital marketing can boost your leads with real examples.

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What’s a Lead Worth?

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"True Digital has become an extension of our team. They take the time to listen to our goals, share best-practices around marketing insights, work through strategy, and lead the way toward implementation. Through regular communication check-in’s, the True team helps to ensure the project management of our campaigns run smoothly and they keep me apprised of campaign analytics. They’re also flexible when changes are needed -- which has been priceless in an environment with ever-changing dynamics. I full-heartedly see True as a partner in the work we accomplish and am thankful for their expertise."

Melinda Stiefel
Marketing Communications Manager, Weyerhaeuser Distribution
Read more success stories

DAP Products Success Story


As part of a go-to-market strategy for a new building product, True created a microsite and marketing campaign to support the product launch. See the results.

Oatey Success Story


Learn how revamping Oatey’s social strategy resulted in higher brand visibility, increased website traffic and platform growth.

Worldcom Success Story


Worldcom Public Relations Group wanted to grow its agency network. Learn how region-specific social ads played a role in recruiting the right agencies.

Essendis Success Story


Learn how a website redesign and content strategy transformed a cybersecurity company’s brand.

Lifebanc Success Stories


Learn how adapting Lifebanc’s digital ads resulted in increased engagement and drove users to become registered organ donors.

GranQuartz Success Story


True created a lead generation program with a detailed focus on landing pages and display ads that increased sales for a $100,000 product.

Fantech Trade Show Support Success Story


Learn how True reached 2 million HVAC professionals and contractors through targeted content and media outreach.

LaMaze Website Traffic Success Story


See how True prepared the LaMaze for increased traffic as Google algorithms posed new challenges.

Transtar Industries Success Story

Transtar Industries

Envision Decking Success Story

Envision Decking

Benjamin Obdyke Success Story

Benjamin Obdyke

How Our Clients Are Winning

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