Building Products

Let’s Start With A Digital Foundation

The building industry is quickly realizing the benefits of digital marketing. If you’re not embracing it, you’re falling behind the competition. Online visualizers, virtual sales calls, product calculators, builder and dealer training and automated marketing are the new normal.

Know Your Audience

Multi-channel marketing is often a complex situation, managing multiple audiences, messaging hierarchies and purchase funnels. We can help you clearly see the best path to maximize your sales by reaching the right customers in the right places.

Nurturing Customer Relationships

Some building products have exceptionally long buying cycles. That’s why it’s so important to engage audiences with trending content. Keeping potential customers aware of your brand will give you an edge over silent competitors when it’s time to buy.

True’s Value In The Building Industry:

Brand Strategy
Marketing & Comms Strategy
Persona Development
Content Creation
Lead Generation
Marketing Automation
Social Platform Support
Website Branding
Tradeshow Support

Let Us Help

Chris has 30+ years of building products experience, so do other True associates. We’d love to talk shop with you.

Talk To Chris
Featured Brochure
Digital Know-How For The Trade

See how digital marketing can boost your leads with real examples.

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What’s a Lead Worth?

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“True Digital has been a true pleasure to work with over the last few months. The team is innovative, and highly skilled at creative solutions. Hawk Performance is very pleased with the deliverables received from True, and would recommend True to anyone in need of creative solutions.”

Chad Nicoletti
Marketing Lead, Hawk Performance
Read more success stories

DAP Products Success Story


As part of a go-to-market strategy for a new building product, True created a microsite and marketing campaign to support the product launch. See the results.

Oatey Success Story


Learn how revamping Oatey’s social strategy resulted in higher brand visibility, increased website traffic and platform growth.

Worldcom Success Story


Worldcom Public Relations Group wanted to grow its agency network. Learn how region-specific social ads played a role in recruiting the right agencies.

Essendis Success Story


Learn how a website redesign and content strategy transformed a cybersecurity company’s brand.

GranQuartz Success Story


True created a lead generation program with a detailed focus on landing pages and display ads that increased sales for a $100,000 product.

Fantech Trade Show Support Success Story


Learn how True reached 2 million HVAC professionals and contractors through targeted content and media outreach.

LaMaze Website Traffic Success Story


See how True prepared the LaMaze for increased traffic as Google algorithms posed new challenges.

Transtar Industries Success Story

Transtar Industries

See how the True Team assisted Transtar with increasing their sales through online optimization.

Overcoming Challenges Of Supply And Demand During COVID-19 Home Improvement Boom

Envision Decking

Learn how increasing brand awareness helped Envision Outdoor Living during the COVID-19 pandemic.

Benjamin Obdyke Success Story

Benjamin Obdyke

See how Team True utilized a multi-pronged content strategy for Benjamin Obdyke’s Hydrogap Drainable Housewrap.

Thomas Jefferson School Success Story

Thomas Jefferson School

Learn how True Digital Communications helped TJ School boost their brand awareness and new student enrollments today.

Malco Automotive Success Story

Malco Automotive

Malco Automotive, a high quality car-detailing products manufacturer, worked with True to uncover business opportunities through a Digital DNA and Content Audit.

FlowGuard Gold Success Story

Lubrizol FlowGuard Gold

See how True leveraged regional content to fuel an account-based advertising campaign for FlowGuard Gold CPVC.

Driving Organic Traffic with SEO Focused Content

Envision Outdoor Living

Read how fine tuning SEO can boost organic traffic.

Systemair Success Story


Read how True created tailored email content to increase open rates.

Boral Building Products Success Story

Boral Building Products

Learn how True leveraged educational-style content, including trends, projects, sales strategies, industry news, and production solutions, to appeal to Boral's vast audiences.

Blaklader Workwear Success Story


Blaklader Workwear reached out to True for assistance in developing marketing and advertising tactics to drive booth attendance for a construction industry trade show.

HAECO Americas Success Story

HAECO Americas

Learn how focusing on brand awareness positioned HAECO Americas as a premier airline cabin solution.

Lifebanc Success Stories


Learn how adapting Lifebanc’s digital ads resulted in increased engagement and drove users to become registered organ donors.

Architectural Railing Success Story

Commercial Railing Company

See how Team True helped an architectural railing client create an unforgettable sales experience that showcases their unique expertise.

Lifebanc Shadow Box Success Story


True worked with Lifebanc to help create unforgettable shadow boxes that told the chosen donors’ stories.

Building a Sustainable Brand Presence

Solidia Technologies

Building a sustainable brand presence for Solidia Technologies with high-profile interviews with The Wall Street Journal, Fast Company and World of Concrete.

Promoting Green Technology With Public Relations

Solidia Technolgoies

True used an aggressive PR strategy to help spread Solidia Technologie's sustainable message to high-profile editors including The Wall Street Journal, Fast Company, and World of Concrete.

Elevating Brand and User Experience Through Website Redesign

FIT Technologies

FIT Technologies, a growing IT company, needed a website overhaul. See how True provided a solution through new content and a visual redesign.

How PR Catapulted an Industry Expert

Envision Outdoor Living

See how True Digital Marketing helped expand Envision Outdoor Living's brand awareness through strategic public relations campaigns.

How Our Clients Are Winning

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