Building Products

Let’s Start With A Digital Foundation

The building industry is quickly realizing the benefits of digital marketing. If you’re not embracing it, you’re falling behind the competition. Online visualizers, virtual sales calls, product calculators, builder and dealer training and automated marketing are the new normal.

Know Your Audience

Multi-channel marketing is often a complex situation, managing multiple audiences, messaging hierarchies and purchase funnels. We can help you clearly see the best path to maximize your sales by reaching the right customers in the right places.

Nurturing Customer Relationships

Some building products have exceptionally long buying cycles. That’s why it’s so important to engage audiences with trending content. Keeping potential customers aware of your brand will give you an edge over silent competitors when it’s time to buy.

True’s Value In The Building Industry:

Brand Strategy
Marketing & Comms Strategy
Persona Development
Content Creation
Lead Generation
Marketing Automation
Social Platform Support
Website Branding
Tradeshow Support

Let Us Help

Chris has 20+ years of building products experience, so do other True associates. We’d love to talk shop with you.

Talk To Chris
Featured Brochure
Digital Know-How For The Trade

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What’s a Lead Worth?

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“Chris and the team at True Digital Communications have been a vital part of my marketing initiatives for years. While they have the experience and expertise to prescribe many facets of marketing, they consistently take the time to dig into what I am trying to accomplish and understand the impact that it will have on my business. Many firms that I have talked with in the past treat their work as a “mysterious secret sauce” but the Team at True Digital Communications helps me understand my marketing investment and how to steer our efforts to generate our desired results. They have become more of a partner and advisor to my business, not simply a vendor.”

Tom Zimmerman
Principal, Shift Sales Training & Consulting
Read more success stories

DAP Products Success Story


As part of a go-to-market strategy for a new building product, True created a microsite and marketing campaign to support the product launch. See the results.

Oatey Success Story


Learn how revamping Oatey’s social strategy resulted in higher brand visibility, increased website traffic and platform growth.

Worldcom Success Story


Worldcom Public Relations Group wanted to grow its agency network. Learn how region-specific social ads played a role in recruiting the right agencies.

Essendis Success Story


Learn how a website redesign and content strategy transformed a cybersecurity company’s brand.

Lifebanc Success Stories


Learn how adapting Lifebanc’s digital ads resulted in increased engagement and drove users to become registered organ donors.

GranQuartz Success Story


True created a lead generation program with a detailed focus on landing pages and display ads that increased sales for a $100,000 product.

Fantech Trade Show Support Success Story


Learn how True reached 2 million HVAC professionals and contractors through targeted content and media outreach.

How Our Clients Are Winning

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