The building industry is quickly realizing the benefits of digital marketing. If you’re not embracing it, you’re falling behind the competition. Online visualizers, virtual sales calls, product calculators, builder and dealer training and automated marketing are the new normal.
Multi-channel marketing is often a complex situation, managing multiple audiences, messaging hierarchies and purchase funnels. We can help you clearly see the best path to maximize your sales by reaching the right customers in the right places.
Some building products have exceptionally long buying cycles. That’s why it’s so important to engage audiences with trending content. Keeping potential customers aware of your brand will give you an edge over silent competitors when it’s time to buy.
Chris has 20+ years of building products experience, so do other True associates. We’d love to talk shop with you.
"True Digital has become an extension of our team. They take the time to listen to our goals, share best-practices around marketing insights, work through strategy, and lead the way toward implementation. Through regular communication check-in’s, the True team helps to ensure the project management of our campaigns run smoothly and they keep me apprised of campaign analytics. They’re also flexible when changes are needed -- which has been priceless in an environment with ever-changing dynamics. I full-heartedly see True as a partner in the work we accomplish and am thankful for their expertise."
You have a great online store and sell an exceptional product, but you aren’t attracting buyers. Sound familiar? Then it’s time to think about marketing.
In the past decade, homebuilders have added digital features to their websites, such as virtual model home tours, aspirational and inspirational photography...