Building Products

Let’s Start With A Digital Foundation

The building industry is quickly realizing the benefits of digital marketing. If you’re not embracing it, you’re falling behind the competition. Online visualizers, virtual sales calls, product calculators, builder and dealer training and automated marketing are the new normal.

Know Your Audience

Multi-channel marketing is often a complex situation, managing multiple audiences, messaging hierarchies and purchase funnels. We can help you clearly see the best path to maximize your sales by reaching the right customers in the right places.

Nurturing Customer Relationships

Some building products have exceptionally long buying cycles. That’s why it’s so important to engage audiences with trending content. Keeping potential customers aware of your brand will give you an edge over silent competitors when it’s time to buy.

True’s Value In The Building Industry:

Brand Strategy
Marketing & Comms Strategy
Persona Development
Content Creation
Lead Generation
Marketing Automation
Social Platform Support
Website Branding
Tradeshow Support

Let Us Help

Chris has 20+ years of building products experience, so do other True associates. We’d love to talk shop with you.

Talk To Chris
Featured Brochure
Digital Know-How For The Trade

See how digital marketing can boost your leads with real examples.

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What’s a Lead Worth?

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“True Digital has been a true pleasure to work with over the last few months. The team is innovative, and highly skilled at creative solutions. Hawk Performance is very pleased with the deliverables received from True, and would recommend True to anyone in need of creative solutions.”

Chad Nicoletti
Marketing Lead, Hawk Performance
Read more success stories

DAP Products Success Story

DAP

As part of a go-to-market strategy for a new building product, True created a microsite and marketing campaign to support the product launch. See the results.

Oatey Success Story

Oatey

Learn how revamping Oatey’s social strategy resulted in higher brand visibility, increased website traffic and platform growth.

Worldcom Success Story

Worldcom

Worldcom Public Relations Group wanted to grow its agency network. Learn how region-specific social ads played a role in recruiting the right agencies.

Essendis Success Story

Essendis

Learn how a website redesign and content strategy transformed a cybersecurity company’s brand.

Lifebanc Success Stories

Lifebanc

Learn how adapting Lifebanc’s digital ads resulted in increased engagement and drove users to become registered organ donors.

GranQuartz Success Story

GranQuartz

True created a lead generation program with a detailed focus on landing pages and display ads that increased sales for a $100,000 product.

Fantech Trade Show Support Success Story

Fantech

Learn how True reached 2 million HVAC professionals and contractors through targeted content and media outreach.

How Our Clients Are Winning

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