Automotive brands have long been using marketing tools as an effective way to show off products. However, manufacturers that relied on selling their products through face-to-face interaction at brick-and-mortar retailers had to pivot their strategy during the pandemic. To do this, many brands in the auto industry chose to strengthen their online presence and 'tune up' their eCommerce efforts – and they're not pumping the brakes anytime soon. According to Forbes, in 2021, the automotive industry was accelerating by combining the best of human interaction with computer learning and digital aspects to reach its audience. If you're an automotive brand looking to break into the digital space, it's more important than ever to hit the gas.
Not sure where to start? One of the first steps in creating an effective digital marketing plan is knowing where you stand amongst your competition. That's where a Digital DNA and Content Audit comes into play. Keep reading to learn more about this process.
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True Digital Communications’ Digital DNA and Content Audit helps your brand uncover opportunities to enhance your online presence and expand your digital footprint. When conducting the audit, our team of experts will develop a comprehensive assessment of your online presence and identify where there is a chance to improve and how you line up against your competition. This process is typically two-fold and breaks down both your digital and content assets.
Let's Get Digital
On the digital front, our team of experts will take a deep dive into all things online that could influence your marketing. This process typically involves looking into your brand's current visibility in organic and paid search results, studying keyword and acquisition funnel behaviors, and reviewing your website for opportunities to boost SEO, traffic, and visibility.
We also review the same components for your brand's key competitors. Doing this helps us understand how you're doing compared to the competition so we can move forward with a tailored strategy that will set you up as a leader in the auto industry.
Content is King
Conducting an audit of your website and social channels along with assessing your top competitors will help True identify what your content approach should be. When performing a content audit, we look at top-level pages and the corresponding page content to understand if it matches what people are searching for and if it's easy to find. Identifying the key content themes can uncover potential opportunities to improve your content, design, and user experience across your online channels.
The resulting data from the audit can change the way you approach your marketing efforts. Once we've conducted the audit, our team will compile the research findings and share key insights and our marketing recommendations with you. The data will identify new opportunities for your team to explore to take your brand to the next level.
At True, we specialize in helping Automotive brands reach their digital goals. Whether you make cars, the parts, or aftermarket specialty items – our team is ready to buckle up to boost your marketing. Want to see it in action? See how our Audit process helped Malco Automotive, a high-quality car-detailing products manufacturer, better understand its digital footprint.
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