HAECO Americas Success Story

Creating Brand Awareness as a Premier Cabin Solution

Challenge

HAECO Americas, a premier cabin solutions provider, offers customizable and lightweight airplane seats. Airplane executives tend to be a tough audience to reach by traditional methods. Because of this, HAECO was not widely known for its premiere and customizable seating.

Opportunity

True identified that a microsite could serve as an awareness hub, showcasing HAECO’s premier cabin seating solutions, something the current website could not deliver

Approach

Three product lines were featured on the microsite with an interactive, 360-degree visualizer to customize the seats. The True team created a sleek, modern design and used CGI images to highlight HAECO’s innovations. Different advertising platforms such as LinkedIn, Google Search, and Trade E-blasts were utilized to raise awareness within our target audiences.

The Results:

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The Results:

52,657
New users to the microsite
36,813
Peak users from May – September
Capabilities Utilized:
Branding
Content Development
Digital Analytics
Microsite Development
Paid Advertising
Social Media Advertising
Website design: monttilva.com

Website design: monttilva.com

Challenge

Opportunity

Approach

The Results:

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Capabilities Utilized:
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