Thomas Jefferson School Success Story

Challenge

Thomas Jefferson Independent Day School, who offers a K-12 liberal arts education, was looking for new ways to market the school beyond traditional methods. Since hosting in-person events had become more difficult in 2021, they wanted to build a digital advertising campaign that would build brand awareness while illustrating what parents of prospective students could expect at TJ.

Opportunity

The True team used a collaborative approach to develop an in-depth digital ad campaign designed to reach parents in Joplin leading into the start of the school year. This was an opportunity to use a more digital solution to spread brand awareness and nurture leads for any TJ grade level that had not met its enrollment goal.

Approach

Recognizing that parents want to learn more about a school before enrolling their children, True developed campaign creative and a multi-level digital ad strategy to add authenticity to the TJ experience. Given the talent of the TJ staff, our team knew that creating more conversations between TJ and parents could lead to great results.

The Results:

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The Results:

"The team at True was fantastic to work with. The True team brought fresh insights and strategies to our marketing and communications, and they were so responsive and communicative. They helped us run a wide-reaching digital marketing campaign that accomplished our goal of increasing awareness of our program." - Danielle Harris, Director of Student Recruiting and Admissions, TJ School
150%
increase in enrollment inquiries for August 2021
27,623
clicks on digital ads
18,358
visitors to target audiences landing pages
+500,000
impressions on Facebook
Capabilities Utilized:
Email Marketing
Digital Advertising
Social Media Advertising
SEO
Content Strategy
Content Development

Challenge

Opportunity

Approach

The Results:

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Capabilities Utilized:
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