Thomas Jefferson School Success Story

Driving New Enrollments for Fall 2022 

Challenge

To build upon that momentum generated from a successful 2021 brand awareness campaign, TJ School wanted to grow their new student enrollment for Fall of 2022. While TJ School had established name recognition in the community, they needed a compelling story about the school experience to persuade parents to enroll their children. The goal of this campaign was to get prospective parents excited about the interactive and supportive environment the school offers.

Opportunity

Coinciding with their 30-year anniversary, TJ School announced they would be lowering tuition starting with the 2022–2023 school year. True positioned the 30th anniversary announcement to further foster connections and to optimize the existing digital campaign.

Approach

True created messaging that brought the vibrant programs offered by TJ School to life. We utilized a variety of channels including Google, Facebook, and Spotify to showcase TJ School’s student experience, while promoting the added incentive of having more affordable tuition.  The Digital Team at True pinpointed the targeting by using a lookalike audience to ensure TJ School’s ads were being seen by quality prospects.

The Results:

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The Results:

41
Leads generated from the campaign, exceeding our goal of 25 total.
15,853
New visitors to the website.
1.6%
Click through rate for Google Ads.
Capabilities Utilized:
Email Marketing
Display Advertising
Social Media Advertising
Content Development

Thomas Jefferson School 2021 Success Story

Building Awareness and Driving Enrollment 

Challenge

Thomas Jefferson Independent Day School, who offers a K-12 liberal arts education, was looking for new ways to market the school beyond traditional methods. Since hosting in-person events had become more difficult in 2021, they wanted to build a digital advertising campaign that would build brand awareness while illustrating what parents of prospective students could expect at TJ.

Opportunity

The True team used a collaborative approach to develop an in-depth digital ad campaign designed to reach parents in Joplin leading into the start of the school year. This was an opportunity to use a more digital solution to spread brand awareness and nurture leads for any TJ grade level that had not met its enrollment goal.

Approach

Recognizing that parents want to learn more about a school before enrolling their children, True developed campaign creative and a multi-level digital ad strategy to add authenticity to the TJ experience. Given the talent of the TJ staff, our team knew that creating more conversations between TJ and parents could lead to great results.

The Results:

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150%
increase in enrollment inquiries for August 2021
+500,000
impressions on Facebook
27,623
clicks on digital ads
18,358
visitors to target audiences landing pages
Capabilities Utilized:
Email Marketing
Digital Advertising
Social Media Advertising
SEO
Content Development

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