Thomas Jefferson Independent Day School, who offers a K-12 liberal arts education, was looking for new ways to market the school beyond traditional methods. Since hosting in-person events had become more difficult in 2021, they wanted to build a digital advertising campaign that would build brand awareness while illustrating what parents of prospective students could expect at TJ.
The True team used a collaborative approach to develop an in-depth digital ad campaign designed to reach parents in Joplin leading into the start of the school year. This was an opportunity to use a more digital solution to spread brand awareness and nurture leads for any TJ grade level that had not met its enrollment goal.
Recognizing that parents want to learn more about a school before enrolling their children, True developed campaign creative and a multi-level digital ad strategy to add authenticity to the TJ experience. Given the talent of the TJ staff, our team knew that creating more conversations between TJ and parents could lead to great results.