Since 1959, Blaklader Workwear has been on a mission to develop high-quality functional working clothes for those in the trades. Despite having a presence in the North American market, Blaklader is searching to boost brand awareness among two specific audience segments.
With plans to attend the 2022 World of Concrete (WOC) trade show, Blaklader sought the assistance of True to help use marketing and advertising tactics to drive booth attendance and keep audiences engaged post-trade show.
True launched an advertising campaign on Facebook and Instagram the week leading up to the event. True utilized geotargeting to best reach the intended audience of the World of Concrete trade show. Part of the ad campaign included a contest for daily prizes that encouraged tradeshow attendees to visit the Blaklader booth. After the trade show, True developed an email campaign to follow up with leads from the show.
See how True leveraged regional content to fuel an account-based advertising campaign for FlowGuard Gold CPVC.