Blaklader Workwear Success Story

Tradeshow Marketing Support for High-Quality Workwear

Challenge

Since 1959, Blaklader Workwear has been on a mission to develop high-quality functional working clothes for those in the trades. Despite having a presence in the North American market, Blaklader is searching to boost brand awareness among two specific audience segments.

Opportunity

With plans to attend the 2022 World of Concrete (WOC) trade show, Blaklader sought the assistance of True to help use marketing and advertising tactics to drive booth attendance and keep audiences engaged post-trade show.

Approach

True launched an advertising campaign on Facebook and Instagram the week leading up to the event. True utilized geotargeting to best reach the intended audience of the World of Concrete trade show. Part of the ad campaign included a contest for daily prizes that encouraged tradeshow attendees to visit the Blaklader booth. After the trade show, True developed an email campaign to follow up with leads from the show.

The Results:

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The Results:

Open rate for follow-up email campaign, surpassing the industry average of 22.51%.
33.33%
Open Rate
388
Clicks on Ads
48
New Leads Generated
Capabilities Utilized:
Digital Advertising
Email Marketing

Challenge

Opportunity

Approach

The Results:

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Capabilities Utilized:
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