Systemair Success Story

Tailored email content that drives open rates.

Challenge

Systemair, a ventilation company, partnered with True Digital Communications to help increase the engagement of their newsletters and establish them as a leader among HVAC contractors and engineers.

Opportunity

Even though Systemair's newsletters had a slightly above average open rate for their industry, True saw the opportunity to implement optimizations to enhance engagement.

Approach

True established a regular monthly newsletter cadence so Systemair’s target audience would receive curated content that connected them with education and information on the latest HVAC industry trends.

The Results:

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The Results:

Systemair averaged a 26% open rate (21% industry standard) with engagement rates of 3.8% (2.26% industry standard) for Q3 and Q4 email campaigns.
1,000
Professionals Reached
31%
increase in website click-through-rate
26%
improvement on average search position
Capabilities Utilized:
Content Marketing
Content Strategy
Competitive Research
Email Marketing and Automation

Challenge

Opportunity

Approach

The Results:

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Capabilities Utilized:
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