Systemair, a ventilation company, partnered with True Digital Communications to help increase the engagement of their newsletters and establish them as a leader among HVAC contractors and engineers.
Even though Systemair's newsletters had a slightly above average open rate for their industry, True saw the opportunity to implement optimizations to enhance engagement.
True established a regular monthly newsletter cadence so Systemair’s target audience would receive curated content that connected them with education and information on the latest HVAC industry trends.
Learn how True leveraged educational-style content, including trends, projects, sales strategies, industry news, and production solutions, to appeal to Boral's vast audiences.