GranQuartz™, the largest distributor of stone fabrication tools, equipment and supplies in the United States, wanted to increase their number of qualified leads with the goal of selling their Farnese 5-Axis Granite-cutting saw, a $100,000 purchase.
True Digital was asked to create a digital lead plan that would help gather valuable leads that could be turned into purchasing customers. More specifically, True had to identify and target a narrow audience of granite-and-stone shop owners who would benefit from this investment.
True created a lead-generation program that highlighted landing pages and display ads that focused on four messaging pillars. By targeting specific forums and sites to reach the granite-and-stone shop owners, True was able to gain valuable leads that increased sales for a product that typically generates one sale per year.
Learn how True leveraged educational-style content, including trends, projects, sales strategies, industry news, and production solutions, to appeal to Boral's vast audiences.