Portland cement, the key binding ingredient in concrete, is the source of around 8% of the world’s CO2 emissions each year. In fact, if the cement industry were a country, it would be the third-largest CO2 emitter in the world. To help the industry address its massive carbon footprint, Solidia Technologies developed a high-performing, engineered supplementary cementitious material (SCM) that can help reduce the CO2 footprint of concrete by 18% to 27%.
Solidia sought True Digital’s help in spreading the word about the company’s groundbreaking technology to a diverse range of stakeholders. One component of the program was a public relations campaign designed to get Solidia’s name and technology in front of all areas of the industry including high-level players in decarbonization, government officials, concrete producers, and end users.
True developed a PR strategy that combined news dissemination across a broad spectrum of publications with focused content pitching to key editors in green technology, climate change and concrete production. The dual-focused approach aimed to keep Solidia’s name and technology top of mind while positioning the company and its in-house experts as primary resources for editors covering the growing trend of decarbonization.
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