Serving the plumbing industry since 1916, Oatey came to True Digital in hopes of reworking their social media presence. With no content strategy in place and a lack of goals, their social channels needed to be restructured to best serve the brand’s needs.
As content and digital strategy experts, True Digital was tasked to grow Oatey’s online social media presence to build a stronger online community of engaged customers.
True started by creating a social strategy, including identifying content pillars and associated KPIs to help measure success and promote meaningful content creation. Focused on aligning Oatey’s branding and business objectives, True’s strategic organic social media management plan centered on sparking and earning engagement from Oatey’s key audiences through compelling content.
Taking a Fun Approach to Traditional Holiday Posts:
Leveraging Helpful How-To Content:
True created a lead generation program with a detailed focus on landing pages and display ads that increased sales for a $100,000 product.