Fantech, a ventilation company, challenged True to create a digital presence that would establish the brand as an industry thought leader. Additionally, True needed to increase brand recognition among HVAC pros and contractors by showcasing Fantech's products and expertise.
True leveraged online user data to target potential customers then used public relations and content marketing to nurture the sales leads.
Building off of the investment of the International Builders' Show, True created a multi-faceted strategy to engage audiences while elevating the brand by incorporating: display, organic social, sweepstakes, editorials, newsletters, blogs and more.
As part of a go-to-market strategy for a new building product, True created a microsite and marketing campaign to support the product launch. See the results.