Transtar Industries Success Story

Optimizing Online Product Descriptions To Increase Sales

Challenge

Transtar Industries, a global leader in transmission and drivetrain-related solutions, needed a way to standardize their product listings and descriptions across multiple online channels, including Walmart, Amazon and eBay.

Opportunity

The True team formulated a best practice listing procedure that would help increase search engine optimization, provide better product descriptions and allow an opportunity for cross-references and scalability.

Approach

True performed competitive product description research to see how to revise product descriptions to leverage SEO and increase sales. This included making product descriptions more accurate and detailed with specific attention to keywords that could help with cross-referencing.

The Results:

Improved listing content drove an increase in sales in almost all products and all sales sites
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The Results:

Improved listing content drove an increase in sales in almost all products and all sales sites
Up To 400%
Increase In Online Sales
Sales Growth
Even On Products With Increased Prices
Capabilities Utilized:
Digital Analytics
Competitive Research
Content Strategy

Challenge

Opportunity

Approach

The Results:

Improved listing content drove an increase in sales in almost all products and all sales sites
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Capabilities Utilized:
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