Transtar Industries, a global leader in transmission and drivetrain-related solutions, needed a way to standardize their product listings and descriptions across multiple online channels, including Walmart, Amazon and eBay.
The True team formulated a best practice listing procedure that would help increase search engine optimization, provide better product descriptions and allow an opportunity for cross-references and scalability.
True performed competitive product description research to see how to revise product descriptions to leverage SEO and increase sales. This included making product descriptions more accurate and detailed with specific attention to keywords that could help with cross-referencing.
As part of a go-to-market strategy for a new building product, True created a microsite and marketing campaign to support the product launch. See the results.