Natural Disaster Communications Planning & Execution
Rising Above with a Consistent Brand Story & Multi-Channel Approach
Challenge
Opportunity
Approach
The Results:
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The Results:
The Proof's in the Brand
Content Lift and Development
of marketing toolkits for various platforms that could be used before, during and after extreme weather events
Ads with Determined Target Locations
strategically elevating WRRS’s emotional connections with homeowners and contractors alike
Connected Brand Experience
transformed crisis moments into opportunities for authentic brand building and community support
Capabilities Utilized:
Communications Strategy
Content Development
Campaign Management & Optimization
Crisis Communications
Challenge
Opportunity
Approach
The Results:
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Capabilities Utilized:
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View Next Success Story
Worldcom Success Story
How Region-Specific Digital Ads Strengthened a PR Agency Network
Social Media Advertising
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SEO
Worldcom Public Relations Group wanted to grow its agency network. Learn how region-specific social ads played a role in recruiting the right agencies.
